Branding & Assets

Walton County Tourism, South Walton and Authentic Walton Brands

It is important to distinguish between the logos for Walton County Tourism; South Walton, Florida; and Authentic Walton, Florida when promoting the brands. All feature consistent brand elements to operate as a cohesive family, but there is a significant difference in their primary audiences, purposes and use. When referencing the county’s Destination Marketing Organization, its staff, the Visitor Center, etc. (previously referred to as Visit South Walton), the Walton County Tourism name and logo should be used. When promoting the 26 miles of coastline and 16 beach neighborhoods below the Choctawhatchee Bay, the South Walton, Florida, logo should be used. When promoting the communities above the Choctawhatchee Bay (Freeport, Paxton, DeFuniak Springs), the Authentic Walton, Florida, logo should be used.

Explore the Walton County Tourism Collective Brand Standards Suite