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Walton County Tourism Wins Multiple HSMAI Adrian and ADDY Awards

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Walton County, Fla. – Walton County Tourism has been recognized for excellence in marketing and communications with multiple awards at the 2024 Hospitality Sales & Marketing Association International Adrian Awards and the New Orleans Chapter of the American Advertising Awards. These accolades highlight the organization's commitment to innovative storytelling and strategic marketing in promoting South Walton as a premier destination.

HSMAI Adrian Awards Recognition

The HSMAI Adrian Awards, held recently in New York City, celebrate outstanding achievements in hospitality advertising, digital marketing, and public relations. This year, Walton County Tourism was honored with one Silver and five Bronze awards across various categories:

  • Silver Award – Public Relations/Communications (Feature Placement Online or Print): Florida’s South Walton; Where to Eat, Play, Stay & More – Read the feature
  • Bronze Award – Advertising, Brand Campaign: Authentic Walton Branding – View the case study
  • Bronze Award – Advertising, Print Collateral: South Walton Cookbook – Explore the cookbook
  • Bronze Award – Advertising, Group Sales/Travel Trade: Meetings Interactive Brochure – View the brochure
  • Bronze Award – Digital, Social Media/Social Networking: 16 Beach Neighborhood Locator Videos – Watch the video
  • Bronze Award – Integrated Campaign, Business to Consumer: Your Getaway. Your Homecoming. Your South Walton. – View the campaign

Matt Algarin, tourism director, and Kelli Carter, director of marketing, accept Walton County Tourism’s HSMAI Adrian awards, recognizing excellence in destination marketing and storytelling at the 2024 Adrian Awards celebration in New York City.

Matt Algarin, tourism director, and Kelli Carter, director of marketing, accept Walton County Tourism’s HSMAI Adrian awards, recognizing excellence in destination marketing and storytelling at the 2024 Adrian Awards celebration in New York City.

 

American Advertising Awards Recognition

The American Advertising Awards, also known as the Addy Awards, is the largest and most prestigious advertising competition, drawing over 25,000 entries annually to celebrate creative excellence in marketing and design. Walton County Tourism was recognized at the New Orleans Chapter of the ADDY Awards, earning one Gold and one Silver award:

  • Gold ADDY – Sales & Marketing | Collateral Material | Publication Design | Book Design: South Walton Cookbook – View the cookbook
    (Gold winners advance to the district competition.)
  • Silver ADDY – Out-of-Home & Ambient Media | Events | Multiple Events: South Walton Unpacked – Watch the video

The American Advertising Federation conducts the three-tier competition annually, beginning at the local level, and culminating in the national stage.

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