Visitor Research and Reports
Research plays a vital role in all of Walton County Tourism's strategic activities including, but not limited to, marketing and branding. The most recent research is listed below. To learn more about the research process, please contact Lisa@WCFLTourism.com.
Family Travel Experience Study
2023 Visitor Tracking & Economic Impact Study
2024 Summer Visitor Tracking Study
2024 Spring Visitor Tracking Report
2024 Winter Visitor Tracking Report
2023 Fall Visitor Tracking Study
2023 Summer Visitor Tracking Report
North of the Choctawhatchee Bay Brand Positioning Study
2023 Spring Visitor Tracking Report
CY 2022 Annual Visitor Tracking Report
2023 Winter Visitor Tracking Study
2022 Fall Visitor Tracking Study
2022 Summer Visitor Tracking Report
2022 Millennial Study
2022 Spring Visitor Tracking Report
CY 2021 Economic Impact and Visitor Tracking Report
2022 Winter Visitor Tracking Report
2021 Fall Visitor Tracking Report
2021 Potential Visitors Study
2021 Summer Visitor Tracking Study
2021 Spring Visitor Tracking Survey
2021 First-Time Decision Making- Internet Survey
2021 Winter Visitor Tracking Report
2020 Economic Impact and Visitor Tracking Report
2020 Fall Visitor Tracking Study
2020 Summer Visitor Tracking Report
2020 Consumer Sentiment Report- Wave 4
2020 Consumer Sentiment Report- Wave 3
2020 Consumer Sentiment Report- Wave 2
2020 Consumer Sentiment Report
COVID-19 Impact on Walton County Tourism - Waves 1 & 2
2020 Winter Visitor Tracking Study
2019 Economic Impact and Visitor Tracking Report
2019 Fall Visitor Tracking Summary Report
2019 Summer Visitor Tracking Report
2019 Spring Visitor Tracking Report
2019 Winter Visitor Tracking Report
CY 2018 Economic Impact of Tourism Report
2018 Fall Visitor Tracking Report
2018 Summer Visitor Tracking Report
2018 Spring Visitor Tracking Report
2017 Economic Impact of Tourism
2017 Snowbird Analysis
2017 Regional Research
2017 Fall Visitor Tracking Report
2017 Summer Visitor Tracking Report
2017 Geographic Analysis
2017 Emerging Market Study
Meeting Planner Study - February 2019
Meeting Planner’s Preference Study - January 2017